System Of A Down frontman Serj Tankian released his third studio album, Harakiri, today on July 10, and unveiled the accompanying music video for the title track. You may watch it below.

The video features pieces of recordings from Ronald Raegan speech and Lyndon Johnson’s campaign ad, and raises questions about the political, economical and most importantly ecological future of the humankind, with quotes from Ralph Waldo Emerson and Jean-Paul Sartre. In general, it’s no usual entertainment video, but more of a social documentary filmed to raise awareness.

To celebrate the release of his new record, Tankian is giving away an ESP electric guitar in a contest that will go on until mid-August. To enter the contest and read detailed information about it, visit musician’s official website.